top of page
  • Writer's pictureBarbara Cobas

The Cost of Delay: Mitigating Supplier Delays in the Cruise Industry

Cruise Supplier

In the fast-paced world of the cruise industry, time is of the essence and many suppliers don’t understand this. Saying to a cruise line purchasing agent, “sorry it will be there Monday”, is rarely acceptable and many times it has a massive impact on the guest experience. Imagine the eggs not making the ship for a 7 day voyage! A seamless cruise experience relies on impeccable planning, meticulous execution, and the coordination of numerous moving parts. With decades of working within the cruise industry this is something we understand intimately. We lived and breathed it both shipboard and shoreside. In this blog post, we delve into the critical issue of supplier delays and share strategies to help purchasing agents mitigate these challenges, find the right partners and ensure smooth sailing for their cruise operations.

The Ripple Effect of Cruise Supplier Delays: A Closer Look

Supplier delays can trigger a domino effect that reverberates throughout the cruise experience. From provisioning essentials to guest amenities, every aspect of cruise operations can be affected. Delays in products like food, linens, amenities, and marketing materials can disrupt schedules, compromise guest satisfaction, and even lead to financial losses. Recognizing the true cost of delays is the first step toward proactive management. As the industry is so tightly measured on guest satisfaction, referral and reputation when a supplier doesn’t have this same guest centric approach ingrained into their culture they may not be the right fit.


Assessing Supplier Track Record: The Gold Standard of Reliability

One of the most effective ways to mitigate supplier delays is to assess a supplier's track record and how they measure themselves. Purchasing agents should dig into the supplier's history of delivering on time and ask for their data on this. Request references and inquire about their past performance in meeting deadlines across their entire “supply chain” - from supplier payment track records to client deliveries. This due diligence helps identify suppliers with a consistent track record of reliability and their sophistication on measuring it.

Commitment to Deadlines: A Non-Negotiable Attribute

When evaluating suppliers for the cruise industry, commitment to deadlines should be non-negotiable. During discussions, gauge their willingness to meet tight timelines and adhere to ship schedules. Suppliers who understand the criticality of on-time deliveries and express genuine commitment are more likely to align with the cruise industry's demands.

Contingency Plans: The Safety Net Against Disruptions

Unforeseen disruptions can strike at any time, from weather-related events to unexpected manufacturing issues that you have to prepare for. Purchasing agents should inquire about a supplier's contingency plans for addressing these disruptions. A supplier's ability to adapt and swiftly implement backup plans demonstrates their commitment to delivering despite challenges. Ask them to provide examples and demonstrate when they have gone above and beyond. Also ask for references for the stories to ensure they turned out truly how they were stated. We had a time during a hurricane when we had to stop everything we were doing to help support a cruise line with care packages - we had to adjust our operation and flawlessly deliver because we understood what was at stake

Transparent Communication: A Bridge to Successful Collaboration

Open and transparent communication is the keystone of a successful partnership between purchasing agents and suppliers. Suppliers who have honesty and integrity as cornerstone of their company values proactively communicate potential delays or challenges empower purchasing agents to make informed decisions and explore alternative solutions. This transparency fosters trust and enables collaborative problem-solving. Test a supplier to give you examples or to tell you what they would do in a difficult scenario.

Diversification of Suppliers: Spreading Risk, Ensuring Reliability

In the world of cruise operations, relying on a single supplier for critical products can be risky unless that supplier is thinking like you are. Purchasing agents and supplier alike can mitigate this risk by diversifying their supplier pool. By having backup and backup for the backup suppliers for essential items ensures that a delay from one source doesn't bring the entire operation to a standstill.

Supplier delays are not only a logistical hurdle but also a challenge to the cruise industry's commitment to delivering exceptional guest experiences. When a supplier is aligned with your values this makes your life so much easier. By carefully selecting suppliers with proven track records, a commitment to deadlines, a commitment to the guest and a well-defined contingency plan can be life changing.

Remember, every moment counts in the cruise industry, and with the right suppliers, you can set sail with confidence towards unforgettable voyages.


Ready to get started?

Our team has over 100 years of experience in the cruise industry working both shipboard and shoreside. If you want more information on our services, please reach out to us!


bottom of page