about us
MORE THAN A CREATIVE AGENCY
we're partners who understand the unique demands of the cruise, hospitality, and travel industries.
Based in Miami, our team combines technical expertise with firsthand experience onboard and shoreside, giving us a rare perspective to navigate logistics and deliver with precision.
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From boutique hotels to global cruise lines, we craft vibrant designs and immersive brand experiences that balance creativity with strategy. From concept to completion, we bring your vision to life in ways that connect, inspire, and leave a lasting impact.
why hola ink?
we understand cruise, hospitality & travel
From ship decks to hotel lobbies to global destinations, we know the unique challenges of your industry — because we’ve lived them.
we're reliable
In hospitality, trust is everything. We deliver on time, keep our word, and treat our clients with the same care you show your guests.
we're a one-stop shop
From concept to design to print and installation, we handle it all in-house. That means faster turnarounds, seamless coordination, and solutions tailored to your world.
OUR MISSION
committed to impact
At Hola Ink, we create immersive visual experiences that capture the essence of every brand we serve. We deliver solutions that are memorable, impactful, and designed to drive growth — all while fostering a culture of community, family, and collaboration. Above all, we build lasting relationships grounded in trust, authenticity, and a shared passion for excellence.
a note from the founders
BARBARA & SEBASTIAN COBAS
We started Hola Ink because we love cruise, travel, and hospitality — and we wanted to create a company that makes a real difference in these industries. Our goal is simple: to bridge the gap between a full-service agency, a print shop, and the unique world of cruise and hospitality operations.
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We know how your business runs because we’ve lived it, and every project is our opportunity to make a positive impact — for your team, your guests, and the experiences you create. At Hola Ink, it’s not just about design and print; it’s about building relationships, sharing our passion, and helping your brand shine in meaningful ways.
Barbara Cobas, COO & Co-Creator
Born into a travel-centered family, Barbara’s path in cruise and hospitality was almost destined. After graduating from Calvin University in 2003 with a degree in Spanish and Business, she spent two years at sea with Royal Caribbean International before moving to Miami, where she supported Cruise and Hotel Directors and Onboard Revenue teams for seven years. In 2013, she was named one of Travel Weekly’s Rising Stars under 30. In 2017, she co-founded Hola Ink, growing her husband’s branding company into a multi-business venture. Today, she owns over seven companies, drives innovation, mentors future leaders, and delivers exceptional client experiences. In 2023, she launched Ship2Shore Employ, connecting former cruise crew with virtual opportunities. Barbara is passionate about empowering women, supporting working mothers, and shaping the next generation of entrepreneurs.
Sebastian Cobas, CEO & Co-Creator
Sebastián Cobas is the CEO and co-founder of Hola Ink, a Miami-based creative production agency serving the cruise and hospitality industry. Originally from Argentina, Sebastián began his career at sea as Youth Staff with Disney Cruise Line and later Royal Caribbean, where his love for travel and guest experience took root. With a B.A. in Hospitality, he transitioned from ship life to shore life—channeling his creativity into photography, print, and self-taught graphic design. In 2011, he launched Hola Ink from their small studio apartment, growing it into a leading experiential design and print partner for global cruise and hospitality brands. Beyond his creative leadership, Sebastián is a passionate real estate investor and entrepreneur known for his bold ideas and hands-on approach to every project.