MSC Cruises Sweet Temptations

When MSC Cruises set out to reimagine their onboard candy and ice cream shop, they wanted to make it more fun, engaging, and memorable for guests. While MSC focused on remodeling the physical space, Hola Ink was entrusted with the “software” — everything from branding and merchandise to guest experiences and crew training. We sourced top-trending toys, designed playful branded elements, and developed six interactive activities, like donut decorating and candy sushi, to bring families together. Our team also trained crew, created SOPs, and ensured every detail — from music to displays — worked in harmony. The result was Sweet Temptations: a colorful, dynamic experience that turned simple treats into lasting memories across MSC’s fleet.